Overbit 4


ANGELFACE

Beauty Salon (e-commerce)

A rebranding of the beauty salon’s website and e-commerce capabilities in order to capitalise on new revenue streams for the business in the post-COVID age.

Scope
Website redesign, brand redesign (logo, digital assets), digital marketing (SEO, SEM)
Year
2021
Links
https://angelface.com.sg
Industry
Beauty, e-commerce
angelface content img 1

PROBLEM STATEMENT

How might we revitalise the Angel Face beauty brand in order to reach out to younger (and more tech-savvy) customers?

DESIGN RESEARCH

We focused on building upon existing brand assets such as the founder’s personality, brand reputation as a boutique salon to create a chic, minimalist and modern look and feel.

BRANDING

  • Logo Design
  • Brand Style Guide
  • Tone of Voice (SEO articles)
  • Website Redesign

WEBSITE DEVELOPMENT

To help the brand reach out to more customers during the pandemic, we helped to build up Angel Face’s e-commerce and SEO capabilities. We also helped to design an appointment (lead-gen) booking system.

RESULTS: EFFECTIVE DIGITISATION, GREATER BRAND PRESENCE

Through our rebranding and digital marketing campaigns (SEO and SEM), Angel Face managed to double its revenue in its first month after the newly designed website was launched.

newwork-img1

newwork-img1

ANGELFACE

Beauty Salon (e-commerce)

A rebranding of the beauty salon’s website and e-commerce capabilities in order to capitalise on new revenue streams for the business in the post-COVID age.

angelface mobile img

Scope
Website redesign, brand redesign (logo, digital assets), digital marketing (SEO, SEM)
Year
2021
Links
https://angelface.com.sg
Industry
Beauty, e-commerce
angelface content img 1

PROBLEM STATEMENT

How might we revitalise the Angel Face beauty brand in order to reach out to younger (and more tech-savvy) customers?

DESIGN RESEARCH

We focused on building upon existing brand assets such as the founder’s personality, brand reputation as a boutique salon to create a chic, minimalist and modern look and feel.

BRANDING

  • Logo Design
  • Brand Style Guide
  • Tone of Voice (SEO articles)
  • Website Redesign

WEBSITE DEVELOPMENT

To help the brand reach out to more customers during the pandemic, we helped to build up Angel Face’s e-commerce and SEO capabilities. We also helped to design an appointment (lead-gen) booking system.

RESULTS: EFFECTIVE DIGITISATION, GREATER BRAND PRESENCE

Through our rebranding and digital marketing campaigns (SEO and SEM), Angel Face managed to double its revenue in its first month after the newly designed website was launched.