Overbit 4
ANGELFACE
Beauty Salon (e-commerce)
A rebranding of the beauty salon’s website and e-commerce capabilities in order to capitalise on new revenue streams for the business in the post-COVID age.
Website redesign, brand redesign (logo, digital assets), digital marketing (SEO, SEM)
2021
https://angelface.com.sg
Beauty, e-commerce
PROBLEM STATEMENT
How might we revitalise the Angel Face beauty brand in order to reach out to younger (and more tech-savvy) customers?
DESIGN RESEARCH
We focused on building upon existing brand assets such as the founder’s personality, brand reputation as a boutique salon to create a chic, minimalist and modern look and feel.
BRANDING
- Logo Design
- Brand Style Guide
- Tone of Voice (SEO articles)
- Website Redesign
WEBSITE DEVELOPMENT
To help the brand reach out to more customers during the pandemic, we helped to build up Angel Face’s e-commerce and SEO capabilities. We also helped to design an appointment (lead-gen) booking system.
RESULTS: EFFECTIVE DIGITISATION, GREATER BRAND PRESENCE
Through our rebranding and digital marketing campaigns (SEO and SEM), Angel Face managed to double its revenue in its first month after the newly designed website was launched.
ANGELFACE
Beauty Salon (e-commerce)
A rebranding of the beauty salon’s website and e-commerce capabilities in order to capitalise on new revenue streams for the business in the post-COVID age.
Website redesign, brand redesign (logo, digital assets), digital marketing (SEO, SEM)
2021
https://angelface.com.sg
Beauty, e-commerce
PROBLEM STATEMENT
How might we revitalise the Angel Face beauty brand in order to reach out to younger (and more tech-savvy) customers?
DESIGN RESEARCH
We focused on building upon existing brand assets such as the founder’s personality, brand reputation as a boutique salon to create a chic, minimalist and modern look and feel.
BRANDING
- Logo Design
- Brand Style Guide
- Tone of Voice (SEO articles)
- Website Redesign
WEBSITE DEVELOPMENT
To help the brand reach out to more customers during the pandemic, we helped to build up Angel Face’s e-commerce and SEO capabilities. We also helped to design an appointment (lead-gen) booking system.
RESULTS: EFFECTIVE DIGITISATION, GREATER BRAND PRESENCE
Through our rebranding and digital marketing campaigns (SEO and SEM), Angel Face managed to double its revenue in its first month after the newly designed website was launched.
Overbit 3
CARKI
Digital Car Dealership
An online bidding system for car dealers to bid for second-hand cars, as well as for users to estimate how much car ownership would cost in Singapore.
Car auction web application and lead gen
system (MVP 1 is out, MVP 2 WIP)
2021
https://www.carki.com.sg/
Automobile
PROBLEM STATEMENT
How might we avoid being charged a premium on the bid price for cars and provide favourable loans to customers?
USER RESEARCH
After an initial round of user interviews and user research (qualitative), we realised that this website (service) needs to serve 2 distinct sets of customers: car dealers (B2B) and used car buyers (B2C).
There was an additional stakeholder involved which are the owners of the dealerships who may sometimes act as a consortium.
PRODUCT DESIGN
- Information Architecture
- User Flows
- Wireframing
- High fidelity prototyping
PRODUCT DEVELOPMENT
To resolve the problem statement and help find product-market fit, we looked to combine elements of a lead generation system with a B2B auctioneering system in order to cater to the different sets of customers.
RESULTS: TRANSPARENT AUCTIONS, BETTER PRICES
Through this software, car dealers were able to find deals faster, reduce the costs paid for each car and pass on those cost savings to their customers.
CARKI
Digital Car Dealership
An online bidding system for car dealers to bid for second-hand cars, as well as for users to estimate how much car ownership would cost in Singapore.
Car auction web application and lead gen
system (MVP 1 is out, MVP 2 WIP)
2021
https://www.carki.com.sg/
Automobile
PROBLEM STATEMENT
How might we avoid being charged a premium on the bid price for cars and provide favourable loans to customers?
USER RESEARCH
After an initial round of user interviews and user research (qualitative), we realised that this website (service) needs to serve 2 distinct sets of customers: car dealers (B2B) and used car buyers (B2C).
There was an additional stakeholder involved which are the owners of the dealerships who may sometimes act as a consortium.
PRODUCT DESIGN
- Information Architecture
- User Flows
- Wireframing
- High fidelity prototyping
PRODUCT DEVELOPMENT
To resolve the problem statement and help find product-market fit, we looked to combine elements of a lead generation system with a B2B auctioneering system in order to cater to the different sets of customers.
RESULTS: TRANSPARENT AUCTIONS, BETTER PRICES
Through this software, car dealers were able to find deals faster, reduce the costs paid for each car and pass on those cost savings to their customers.
Overbit
  
|
  
|
OVERBIT
CRYPTO TRADING PLATFORM
Creating a gamified user interface for traders to be engaged while using the platform to trade cryptos.
One of the major challenges in the crypto industry is the range of undifferentiated product offerings in terms of trading. With so many exchanges and trading platforms to choose from, it can be difficult to retain users and to grow the user base.
Part of the work that was undertaken to differentiate the Overbit trading interface from its peers was the gamification of the platform, introduction of a tier-points reward system where traders would be rewarded according to their loyalty and trade sizing.
Integrating a badge system with a Pavlovian model of random rewards and airdrops, traders would find the experience much more engaging after the Rewards Hub was developed.
The iOS and Android mobile application were developed for this project.
MOBILE APP DEVELOPMENT
When creating high fidelity prototypes, it was important to take care of existing brand guidelines in order to keep a consistent look and feel across web and mobile apps.
Following the design and development of the Rewards Hub web app interface, work began on the development of the mobile application. The goals of the project were:
– Increase user growth
– Reduce churn
– Create a technological moat through convenience and ease of access
– Faster build process of additional features
GAMIFICATION
We also wanted to retain users and keep them coming back for more through the implementation of a Rewards Hub. Features such as Lucky Spin (wheel of fortune) were designed and implemented.
This helped to increase user retention by nearly tenfold. Other features such as airdrops (randomised rewards) also helped to create a truly unique crypto trading experience.